Persuasion Techniques In Advertisement Media Media Essay

Persuasion Techniques In Advertisement Media Media Essay Introduction The main theme of this paper is to discuss the topic of persuasion in the media through the usage of several examples to explain some of the techniques used to perform this function. Persuasion is one of the many different types of communication that exist, and the best way to begin to define the persuasive communication is primarily giving a definition of what communication is. A quite widespread definition about what communication is would be to say that communication is the action or process where there is an exchange of information of any kind between two or more individuals. Also, it is important to understand that this process is dynamic, transactional, it affects both the sender of the message, and who listen to it and receive it. Persuasive communication is outside our consciousness, since it influences us and manipulates more than what we usually realize. We often hear about the power of specific communicators. We also know that those who control information are very powerfu l. When we talk about the power public speaking, we are only recognizing what experts have known for years, we recognize that communication that influences others is a powerful weapon. The main problem is that the persuasive communication is a tool that can be used for good or bad purposes, to change behaviors, but in one way or another it is important to recognize that it is a powerful tool. For this reason, although the communication fulfils different functions, the purpose is this paper is to show how in the media through the marketing advertisements, we can also use persuasion as a tool to persuade the audience into buying a product. Elaboration Likelihood Model (ELM) Slim Fast In this ad for Slim Fast, the target audience is middle class females who are in a stage of their lives in which they have a successful career. Women are very aware of their weight usually more than men do. Also inside their main audience target, the ad appeals minority females in their 30 and older since this is the time when most start to achieve success climbing the career ladder and at the same time most already have family making it more difficult to take care of their bodies since time is now limited and there is no much room for exercise. The quick and easy answer is Slim Fast. Therefore, the ad shows that a woman in her 30s can have a healthy and thin body because she uses the Slim Fast product. Even the name is persuasive, Slim-Fast, this implies not much work, for people in a hurry to lose weight. In the ad they used as spokesperson a celebrity, a person women could identify with and the before and after pictures are always very effective to persuade audience this is a trusted product. This audience is all about success, and to represent a person who is being successful in life, we must be thin. Not being able to take good care of your body, especially for women in the professional work environment could be seen as a failure. The ad utilizes strategies from the Elaboration Likelihood Model(ELM) to persuade its audience. First the ad uses visual elements to motivate the usage of mental processes to motivate audience to accept the persuasive message. The ad makes good use of the analysis results to understand the audience in order to come up with the ad strategy. In the ELM model the ad used the peripheral route by the celebrity endorsement since it is a way to connect the audience with the product since it helps the receiver think about something that the person is familiar wit h(after all weight lost, is a Fact of Life-TV show where the celebrity being used in this ad became popular back in the early 80s, period when the target audience where in their late teens) and to rely on audience lack of capability to achieve the goal to reduce weight. Lastly self-esteem is effectively appealed by this same route since by gaining audience emotional involvement to demonstrate if the actress selected was able to do it, the audience can do it too. Social Judgment Theory In this advertisement for Mercedes-Benz, the target audience is upper middle class individuals who are coming up in the professional ladder. Young executives like to demonstrate in the way they dress, what they eat, and more important what they drive, that they are successful people. For most people cars make a social status statement, and what better statement to show everybody how successful we are, by getting a Mercedes-Benz. The biggest challenge for many people in getting such a prestigious car is the cost, and in the ad, they already give the solution; raise expectations, but not the payments. The persuasive message is why settling for less if now you can get a Mercedes-Benz for an affordable price. This ad uses subliminal persuasion since in the picture the car is driving up, or heading up. In other words, once again, we see the message about moving up the professional ladder. In addition in the picture the cars wheels are in motion, another subliminal message of the always m oving and fast-paced on how people judge individuals who are working towards achieving their goals. It is interesting to see in the picture the lack of color to give the impression of a classical and somewhat elegant item. This advertisement utilizes strategies from the Social Judgment Theory to persuade its audience. My interpretation of the use of this theory in the ad, is that when people receive the nonverbal message, they immediately judge the ad message based on how they view and measure being successful, and to be able to own this car, will give them the prestige they view as representation of the success they are experiencing in their personal and professional lives. The message was crafted keeping in mind an audience who has a high ego-involvement based on their values and views of how they measure success and this enable a high level of acceptance/agreement with the message. Professionals in their social networks and affiliations usually will agree with the majority opinion more often than not, and in this type of groups most of them own or wish they could own a Mercedes-Benz. This is a result of high ego-involvement, or taking on the groups views/judgments as ones own. Subliminal Co-Creation Theories In this lipstick ad, the target audience is women-young adults in their 20s 30s who are not afraid to express themselves. They want to look sexy, they want to feel sexy for the opposite sex, and they are looking for company and what better than using a red lipstick. Young adults are always looking for action, are not afraid of risks, and in this ad we see two nice looking adults who are not afraid to demonstrate to each other how they are feeling and what they want. The persuasive approach is very graphic and it is used by having beautiful women with white complexion to highlight the redness of her bold, shiny lips. The use of sex appeal, and color, is part of the persuasion process to convince audience it is ok to be beautiful and this lipstick will give them the lips theyve always wanted and it would drive men crazy. The subliminal approach continues with the way she is using the lipstick (girls mouth open while using the lipstick) and the man kissing her, suggesting that she feels sexy wearing the lipstick and it could lead for more than just a kiss. The Co-creation process is clearly used in this ad since it leads audience to co-create what is going on or what is about to happen with the couple in the picture. Once again this is a very effective approach to appeal to the main audience this ad is targeting since they are in their prime age and are interested to attract the opposite sex. The picture is not complete since we cannot see where th ey are, are they dressed or not dressed? or what their eyes look like, giving audience the opportunity to imagine different scenarios where the action is taking place; her apartment, his house, or at a club. The co-creation process is used by omitting information in the picture which helps audience co-create their own unique scenario with the expectation that this will help persuade potential buyers to get the product since once we co-create a unique scenario it can have a more effective appeal to me as an individual. Compliance Gaining Theory Kama Sutra Condoms In this ad for Kama Sutra condoms, the target audience is adults in their 20s to 30s who are self-confidents and are very clear of what they want and are not afraid to ask for it. Men self esteem many times is measured by the capability to satisfy women, and the ad provides an answer to this dilemma. This ad persuades men with the message that they not just will have sex but they will be able to enjoy it more because they would achieve to experience it for much longer by using this condom. In the other hand Women are also persuaded with this ad, since the message is that not only they will have safe-sex by getting protection, but it will not limit their capability to be satisfied. The picture shows a good-looking people which also appeals to audience by sending this message that good-looking people know how to have fun. I believe sexually explicit pictures attract attention, are interesting and engaging, and direct processing resources toward the sexual stimulus and this lead to a p ositive attitude towards the product. This advertisement utilizes strategies from the Compliance Gaining Theory to persuade its audience. The persuasive message is very interpersonal by clearly establishing the promise that the people who use this product are rewarded. The product clearly sends this message by writing in big letters right in the front package: long last. There are different elements of this theory used in this ad, since also I can see the debt factor playing in the persuasive message, since most men feel like they owe women the pleasure of sex. In addition, self-feeling is very evident since using this product will make both feel very good by having a long and fulfilling time. The esteem element is also played in the ad since the ad establishes that by using it, the partners will be satisfied. In summary both female and male audience will be positively influenced by this ad by appealing to their self-gratification. CONCLUSION We can see how in the media and in particular advertising, the process of persuasion is critical in order to achieve success through the process to convince the audience to acquire certain products, either goods or services. To achieve persuasion, advertising media uses different methods and strategies to present a product or service as something necessary for the consumer. We are surrounded by advertising everywhere. Posters in the subway, clothing brands, advertisements on television, making us feel we are constantly being targeted by persuasion messages which are impossible to get rid of it. Advertising is executed by people and, therefore, is subject to the same virtues and their same defects but, what is very important is to acknowledge that it is a powerful communication tool. For that reason, it is important to learn more about the different persuasion strategies that are used in the media in order to determine when we are being targeted to get something that really we do not need or convince us to change our principles.

Platos Allegory of the Cave - Its Importance in Todays World Essay

Plato's Allegory of the Cave - It's Importance in Today's World Our society so values education that sociologists have recognized the problem of "over-education" (Hadjicostandi). Many people are spending years pursuing degrees which they simply do not need for the jobs they perform. It is therefore prudent for students to question whether pursuing a liberal education is really as important as our society believes. What is the point of a college education? Does it have any purpose beyond its material benefits. Are these benefits worth their cost? These are important questions that need answering. In the end, we may see that there is far more to this debate than simple accounting. Perhaps what makes education worth pursuing is that it gives us the freedom to makes these kinds of decisions about what is best for us. In many ways, this debate over education has its roots in the writings of Plato (Jowett). In Book VII of The Republic, Plato discusses such topics as enlightenment, epistemology, forms, and the duties of philosophers. The rhetorical styles which he employ are those of the dialogue and the allegory. The dialogue takes the form of a discussion between Socrates and Glaucon, while the allegory serves as a concrete illustration of the abstract ideas which Plato talks about (Jacobus, 444). Let us examine this "Allegory of the Cave" in more detail. In it, Plato asks the reader to imagine human beings living in an underground den. [where] they have been from childhood, and have their legs and necks chained so that they cannot move, and can only see before them. Above and behind them a fire is blazing at a distance, and [there is] a low wall. [with] men passing along the wall carrying all sorts of vessels, and statues a... ...nough to catch a glimpse of the light shinning at the mouth of the cave. When he has once seen the light, he will immediately embark upon a lifelong journey to reach it. Works Cited Hadjicostandi, Joanna. Module 13: Education and Medicine. Introduction to Sociology. 1 May, 2006. . Jacobus, Lee A. A World of Ideas. 7th Edition Boston: Bedford/St. Martins. 2006. Plato. The Apology of Socrates. The Internet Classics Archive. Retrieved 2 May, 2006. . Plato. The Republic. Trans. Jowett, Benjamin. Cleveland, Ohio: 1946. Plato. 2006. Wikimedia. Retrieved 1 May, 2006. . Plato's Allegory of the Cave. 2006 Reference.com. Retrieved 1 May, 2006. . The Matrix. Dir. The Wachowski Brothers. Perf. Keanu Reeves, Lawrence Fishburne. 20th Century Fox, 1991. Thoreau, Henry D. A World of Ideas. 7th Edition. Ed. Lee A. Jacobus. Boston: Bedford/St. Martins. 2006.

Improvement of the School Environment Essay

On behalf of the students of SMK Bagan Serai, I, Lee Shun Zhuan, the head prefect would like to draw your attention to certain problems of the students. Our school is the quintessence of schools in Kerian district, but for your information, there is still room for improvement of the school environment. In fact, most of the school buildings are lacklustre which in turn will dampen students’ enthusiasm for study. Human nature makes people feel better about themselves when their surroundings are pleasant. Students who have better attitudes usually learn more and work harder. Therefore, I would like to suggest several ways to ameliorate the overall school environment. First and foremost, we need to beautify our school by planting flower and greenery. If it is possible, the school authorities can have a garden which can create a euphoric ambience for students to relax. Besides that, a biannual â€Å"Gotong-royong† campaign should be held to enhance the environmental awareness among students. Having an immaculate school environment is the onus of every Tom, Dick and Harry. Do not maintain status quo, that is dingy or lacklustre blank walls as in other school. The students should draw some innovative murals on the walls to make the school awe-inspired till the cow come home. Furthermore, the facilities in the school are inadequate and most of them should be improved. Broken chairs and desks should be repaired or replaced because the exposed nails may injure the students. In order to keep the school clean, more dustbins should be placed in the school compound. In additions, I would like to suggest upgrading the classroom. Temperature nowadays is mounting higher and higher. In order to provide a comfortable study ambience, I feel it is a need to install air-conditioners in the classrooms. If it is possible, the school authorities can create a specified reading or rest area. We can rear animals like rabbits and birds, creating a mini zoo with different flora and fauna. As the old saying goes, â€Å"kill two birds with one stone,† students can have a visit to mini zoo to unwind and release tension while studying or resting. I hope the school authorities will take these problems into consideration and take immediate action to improve the school environment.

Is Corporal Punishment Child Abuse - 841 Words

Hitting, fighting, screaming, ignoring, unnecessary touching, are all examples of child abuse. Child abuse is more than bruises and broken bones. While physical abuse might be the most visible, other types of abuse, such as emotional abuse and neglect, also leave deep, lasting scars. (Smith, and Segal). There are four types of child abuse, physical, emotional, sexual, and neglect. Physical abuse is any type of injury a child may receive, such as scars, bruises, and other visible injuries, which can occur from hitting, slapping, kicking and other types of violence. Emotional abuse is the use of slanderous and hurtful words that can cut deep into a child. Such as constant yelling or threatening, and making negative comments. Sexual abuse is†¦show more content†¦(McCarthy). Corporal Punishment is no more than discipline of how to teach a child right from wrong. Children often challenge parents by misbehaving in order to get what they want, for example attention, objects, or app roval; however it all comes with consequence. (Strauss) Most people in today’s society view corporal punishment as child abuse. In 2004, Court was held in Maryland, Charles County Department of Social Services versus Vann of the difference between reasonable punishment and child abuse. The court eventually ruled that reasonable corporal punishment is not child abuse. (McCarthy). This was just one of the many cases that disprove corporal punishment being child abuse. In other news a recent poll was taken on whether or not corporal punishment would promote well disciplined students, and fifty-two percent said yes while forty-eight percent said no. (Debate.org) Where corporal punishment is mostly referred to is in the school system. A list that was taken and last updated in 2008 showed that twenty-two states still allow a form of corporal punishment, while there are now twenty-eight states that have banned the use of it. (InfoPlease). While the number of states that do not su pport corporal punishment outweigh the number that do, this does not mean that most teachers in the school systems find that they agree with that policy being illegal. A survey was conducted by Times Educational of 6000 teachers whether or not they believe that getting rid ofShow MoreRelatedPersuasive Speech: Corporal Punishment1625 Words   |  7 Pagesï » ¿Topic: Should Corporal Punishment be used by parents on young children? General Purpose: To persuade Specific Purpose: I want to persuade my audience that corporal punishment should not be a way of punishment and to use other effective punishments. Thesis Statement: Corporal punishment tends to perpetuate a cycle of child abuse. Introduction I.Attention Grabber: â€Å"Corporal punishment is the use of physical force with the intention of causing a child to experience painRead More Corporal Punishment in Schools Essay1340 Words   |  6 PagesCorporal Punishment in Schools I wrote this paper for Contemporary Moral Issues class. This was an assignment of our choice and I chose to do this topic, because the week before in Intro to Education we had discussed discipline methods and I was astonished to learn that corporal punishment still existed in schools. I am hoping that by including this piece of work on my webfolio others will become aware that corporal punishment is alive and used often in our schools. In theRead MoreCorporal Punishment in Schools1484 Words   |  6 PagesCorporal Punishment in Schools Corporal punishment is the deliberate infliction of pain as retribution for an offence, or for the purpose of disciplining or reforming a wrongdoer, or to deter attitudes or behaviour deemed unacceptable (Miller, Vandome, amp; McBrewster, 2009). Corporal punishment can be divided into three categories, these include: judicial, domestic and school. For the purpose of this essay we will be focusing on school corporal punishment, the advantages and guidelines to followRead MoreThe Effects Of Corporal Punishment On The Parent Child Relationship1634 Words   |  7 PagesTHE INFLUENCE OF CORPORAL PUNISHMENT ON THE PARENT-CHILD RELATIONSHIP. There are many different ways of disciplining a child. Corporal punishment is one of the main ones. The term corporal punishment means the intentional infliction of pain on the body for purposes of punishment and includes slapping, hitting with objects, pinching, shaking and forcing to stand for long periods of time. Family researchers define corporal punishment as the use of physical force aimed at causing childrenRead MoreCorporal Punishment with Respect to the Private and Public Sphere1187 Words   |  5 Pages1 Introduction Corporal punishment is the unlawful intentional act of causing harm by physically inflicting punishment on the body of an offender or severely criticising the offender. There is a distinction in common-law between corporal punishment in the public sphere and in the private sphere. Corporal punishment on children in the private sphere is administered by parents. It is legally accepted in South Africa, provided that the requirements are met. 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Corporal punishment has been used as a disciplinary tool for parents throughout all of Americas history (Gershoff, 2002, p. 1). However, the definition of what corporal punishment actually is, is still unclear to some people and parents. In Wendy Walshs essay, SpankerRead MoreCorporal Punishment1162 Words   |  5 Pages1101 4 April 2013 Corporal Punishment The question of whether corporal punishment is an effective method of discipline is greatly debated. Corporal Punishment is a form of physical discipline that may cause pain for wrongdoing, or to bring for change in ones attitude which may seem disrespectful. Corporal punishment should not be allowed in my opinion because to what extent is this type of punishment considered abuse, it could traumatize children and it may cause the child to grow up thinkingRead MoreCorporal Punishment in the Private and Public Sphere in South Africa1190 Words   |  5 Pages1 Introduction Corporal punishment is the unlawful intentional act of causing harm by physically inflicting punishment on the body of an offender or severely criticising the offender. There is a distinction in common-law between corporal punishment in the public sphere and in the private sphere. Corporal punishment on children in the private sphere is administered by parents. It is still legally accepted in South Africa, provided that the requirements are met. Parents know their children best andRead MoreCorporal Punishment Should Be Banned1459 Words   |  6 Pagescourse, it is no surprise that corporal punishment against school going children is one of the most controversial topics throughout the globe, including within political, academic, and general public debates at large. A detailed review of available literature on the topic reveals that the academic discussion is divided into those who argue that corporal punishment is effective and necessary in schools, and those who argue that the risks and disadvantages of corporal punishment far outweigh its benefits

Doing Business in South Africa Essays - 1250 Words

Doing Business in South Africa Introduction The South African culture compromise of: black Afrikaans , white Afrikaans, mixed-race Afrikaans, Asian-Indian, White Chinese-Taiwanese (Koopman van Muijen 1994). The black Afrikaans are the majority race in South Africa. The Zulu nation makes up the majority in the black Afrikaans, The white Afrikaans are the minority race and have the majority of the power. The white Afrikaans are predominately from the English origin. The mixed-race Afrikaans are closer to the white Afrikaans but they are discriminated against just like the black Afrikaans.The Asian culture is predominantly of the Indian origin. The Asian culture keep the heritage of their home land. The Chinese culture is mainly†¦show more content†¦This shows that both US and black Afrikaans distribute there wealth evenly. US executive should not expect black African executives to treat them with the usual respect or deference. Black African executive will want to get to know the executive in an informal manner. B eing loud will be interpreted poorly by black African executives. US executive should not be judgmental of the black Afrikaans appearance, demeanor or privileges. When the US executive is negotiating with white Afrikaans there scores are also similar. Because the majority of white Afrikaans originated from Britian; the figures from Hofstede’s scoring will reflect Great Britian. According to Hofstede’s ranking the US is 38th and white Afrikaans are 35th (Hofstede 1996). This shows that both US and white Afrikaans distribute there wealth evenly. The US executive should use the same negotiating style with both black and white Afrikaan executives. The color of the US executive will also constitute a shifting between the two executives. If the US executive is of African-American decent; then the white Afrikaans will see themselves as superior (Seidman 1999). If the US executive is of Caucausian decent; then the white Afrikaans will see themselves as equals (Seidman 1999). US executives need to remember to shake hands and call the white Afrikaan executive Mr. or Mrs. White Afrikaan executives hold meetings at there homes and they areShow MoreRelatedSouth Africa s Political, Economic, Legal, Cultural, And Commercial Aspects Of Doing Business With South1810 Words   |  8 Pages II. Country Analysis The following section will contain an analysis on South Africa’s political, economic, legal, cultural and commercial aspects of doing business with South Africa. Also, in this section is a strength, weakness, opportunities, threats (SWOT), analysis for Cardinal health in moving towards this venture. A. Political Analysis In 1948, the National Party (NP), backed for the most part by the people of Africa, won the all-white elections and began passing legislation enforcing anRead MoreOverview of South Africa1260 Words   |  6 PagesSouth Africa as the name sounds is located at the south side of Africa (CIA). It is about the size of Columbia (CIA). A country that rest between two great oceans, South Atlantic Ocean and Indian Ocean. Being partially surrounded; West, East and South, by water. It is regarded as the 25th largest nation in the world with a population of 48.6 million people (CIA). The average temperature for the country is warm, in the winter it’s dry and sunny, and in the summer it’s wet, rainy. The country is aRead MoreCultural Assessment : Western Africa Region772 Words   |  4 PagesCultural Assessment: Western Africa Region West Africa is defined by a series of elongated countries that border the Atlantic Ocean, with an exception of Burkina Faso. 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We can see corruption in almost most parts of the world, but I would like to focus more on Africa and how the people there suffer because of these mal practices practiced by the people who have power and authority. If the people who have the power and authorityRead MoreEssay about South African Investment1083 Words   |  5 PagesA South African Investment Shanquetta Dupree PHI 445 Instructor: Whitfield May 17, 2011 In your judgment, were the possible utilitarian benefits of building the Caltex plant in 1977 more important than the possible violations of moral rights and of justice that may be involved? Justify your answer fully by identifying the possible benefits and the possible violations of rights and justice that you may be associated with the building of the plant and explaining which you think are more important

World History Chapter 1 Essays - 624 Words

HIST 120 June 17, 2013 Chapter 1 1. What was the Mesopotamian view of the afterlife? Life and human fortune was very instable in Mesopotamians’ eyes. People just observed death and afterlife from a distance and some made them into a series of myths. For instance, â€Å"The Epic of Gilgamesh† expresses its idea on eventual death. No matter how hard Gilgamesh tries to lengthen his life, his death is predestined. The Mesopotamians viewed afterlife as an inevitable end. 2. What is the message of Siduri’s advice to Gilgamesh? The message from Siduri to Gilgamesh is that one cannot hurry to the meaning of life. As God assigned us all to our eventually endings, we should be in the best condition to face the reality, death. â€Å"You will†¦show more content†¦What do humans expect of their gods? * The Gods are more superior beings then men and gave blessings and punishments to humans. On the other hand, humans pay tributes and ask questions to gods. For instance, Gilgamesh continuously asks deities for advices. Mesopotamian deities were more approachable beings rather than inaccessible things. * 6. What specific actions did Hammurabi take in his attempt to provide for the good order of society and the basic welfare of his subjects? * Hammurabi produced the law codes called â€Å"Code of Hammurabi† in order to acquire order and welfare. As Hammurabi state in his prologue, â€Å"Right and Justice I established in the land, for the good of the people.† (prologue, Hammurabi’s Code) * 7. What was the status of women in this society? Did they enjoy any protection or liberties? * The status of women in Mesopotamia was lower then men. Women enjoyed some protection and liberties, yet not as much as men. * 8. Mesopotamian society had been characterized as a patriarchal society. Does the evidence in this collection of decisions tend to support or refute that judgment? * The Hammurabi code is definitely patriarchal. Most laws in the â€Å"Marriage and the family† section starts with an excerpt of â€Å"If a man†. This supposes that it is the males who are considered first. The Hammurabi code supports the patriarchal characteristic of Mesopotamian society. Additionally, a property law statesShow MoreRelatedChapter 1 Ap World History Notes Essay693 Words   |  3 PagesSpodek Guided Notes Chapter 1 A. The Dry Bones Speak I. Human Origins in Myth and History - Paleoanthropology - A student of the earliest humans and the setting in which they lived. - Humans all over the world made stories to explain origin (Before diggers came with interpretations and cussing). o They tell how and why humans came to Earth. a. Early Myths - Myth – An interpretive story of the past that cannot be verified historically but has a deep moral message. - Caste – Social, economicRead MoreAPWH Ch1306 Words   |  7 Pagesï » ¿AP WORLD HISTORY Chapter Processing Work INTRODUCTION Historical Thinking Skill Exercise: Periodization: Compare the author’s periodization in Parts One through Six to the Colleges Board’s historical periodization. How do the author’s dates and titles compare to the College Board’s? What explains the similarities and the differences? Why do you suppose the periodization in world history can be so controversial? UNIT 1 CHAPTER 1: Historical Thinking Skill Exercise: Historical Argumentation:Read MoreThe American Marketing Association1073 Words   |  5 Pagestodays modern world, everyday we look for new young people to carry on our businesses and provide new and upcoming ideas for our financial world. Introduction Concept: My interaction with AMA has lead me to look into the large institution that spreads all through our country and beyond. Eastern Illinois University provides a national chapter on campus called the American Marketing Association also known as AMA. Preview Statement: Today I will provide to you an insight into the history of AMA, valuableRead MoreHistory : Genghis Khan, Julius Caesar, And Alexander The Great919 Words   |  4 Pageshroughout history, Genghis Khan, Julius Caesar, and Alexander the Great are successful conquerors in history. Genghis Khan a tyrant and a bloodthirsty villain during his period he conquered more territory than any other leader in history. Julius Caesar a great general that ever lived, he also knew how to elevate money for festivals and gifts. Lastly, Alexander the Great is a person who conquered many territories, had a large empire, formed the Hellenistic culture, and became very successful. 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Dahuya Date: August 8, 2016 Period: 1 Chapter 1: Columbus, the Indians, and Human Progress 1. Important People In this section, you will list the important people that are presented in the chapter with a short description of that individual. (Approximately one sentence each) Arawak people- Natives of the Bahamas Islands that Christopher Columbus came upon; they are known for their hospitality andRead MoreWhy Nations Fail Essay1527 Words   |  7 PagesBackground information on the authors Daron Acemoglu A professor of Applied Economics at M.I.T., Daron Acemoglu is among the â€Å"20 most cited economists in the world.† (Daron). Acemoglu is describe as hot as an economists gets. He has received the prestigious John Bates Clark Medal. 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Business Activities of Disney-Free-Samples-Myassignmnthelp.com

Question: Demonstrate the business activities of Disney. Answer: Introduction Walt Disney has been one of the most important organizations to cater to the entertainment among the children (www.disney.in 2018). The purpose of this organization is to focus upon the marketing strategy that will be very useful for expanding their business to other continents. One of the most important sections is financing, risks related to the project, legal systems for the project, Disney and culture. These issues have to be handled properly indeed for the better marketing of the company and increasing their profits (www.disney.in 2018).Project risk The project risk management has been one of the most important things in the expansion of the business indeed. As the company is expanding into Bangkok and it is an Asian country the rates have to be in priced as per the US dollars. It has been taken as an assumption that two factors could be very essential for the success of the Disneyland if they migrated into other countries (Pinto 2015). If they migrate to Bangkok, the entire scenario would change indeed. This is why they wanted to concentrate on those two factors. They wanted to create the Disneyland in Bangkok and this could be done only after affirming the attendance that could turn up at the theme park there. The second factor was the fact about the improvement of the real estate (Elnaga and Imran 2014). Disney had assumed that almost 2 million people could turn up from Bangkok and adjacent countries. The company had estimated some prices regarding the hotel bookings, tickets and other expenses (Iger 2015). It has been noted that ticket prices of Disney has increased a lot over the last few years at around 2.5% indeed. Project financing As a matter of fact, Disney would have to be very careful after their venture into Europe through Euro Disneyland. The costing has been a huge issue in this regard as Disney has to make to apply the proper strategies in terms of costing the things for their own development indeed. They have to implement the proper changes into the designs of the theme park so they can be able to meet the demands of the tourists after making a proper survey. This would take almost US$4 million indeed. Apart from that there are other expenditures as well (Yescombe 2013). It has to be put in a way that Disney will provide almost 45% of the equity and the Bangkok government would have to put in a grant of cash for the completion of the project. They are ready to invest almost US$10 million behind this project of creating a theme park. This would probably be the first one of that kind in the continent of Asia (Blanc-Brude and Makovsek 2013). Budget allocations The total amount of budget that has been allocated in this regard has been 3,100,000.00. The sources of income are the total amount of money allocated by the finance department, the venture capital from the bank and the discount sales revenue. The sources of expenses are the staff salary, labor wages, raw materials, raw materials, warehousing and other sources. The total expense is 2,660,000.00. The amount of surplus budget is 440,000.00. This amount can be utilized for various other causes and venturing into their corporate social activities as well (Alon, Gamzu and Tennenholtz 2012). This initial budget will look to improve the scopes in which the organization will deal with the several issues. The increase in the taxes will also increase the other costs as well (Karande, Mehta and Srikant 2013). These things will indeed be very problematic. Thus the deficits will be funded by the loans sanctioned by the various banks. The risks will have to be accepted in the salary of the employe es. They might look to decrease the professional positions of the employees to a certain extent (Sungatullina 2014). The total allocated budget for the retired staff should be decreased. Particulars Amount ($) Amount ($) Sources of Income Amount allocated by finance department 1,000,000.00 Venture capital from bank 2,000,000.00 Reveneue from discount sales 100,000.00 3,100,000.00 Sources of Expenses Staff salary 1,000,000.00 Raw materials 100,000.00 Wages of labour 800,000.00 Warehousing 100,000.00 Electricity 10,000.00 Discount sales(loss) 100,000.00 Free gifts like caps and key chain for sales promotion 500,000.00 Advertising costs 50,000.00 2,660,000.00 Budget surplus 440,000.00 Source of the money It is a grave matter to discuss about the source of the money. If Disney wants to expand to Singapore, they will need to address different things. The source of the money has to be addressed as well (Hope and Fraser 2013). The organizations will have to manage different things and ask for money from different institutions like the banks and others. Disney might have to borrow the money from those institutions. If they are expanding their business to Singapore, they well might argue about the source of money indeed (Hope and Fraser 2013). The organizations must sell its merchandise both online and offline. This will raise some funds for the entire program. If the company does not want to borrow money from banks, the entire process will take a huge time indeed. The organization should outline all the challenges and issues that have arisen in case of making the business successful. The organizations can also choose to raise their funds by the business revenues (Bodnar and Hopwood 2012). The company can also opt for some lease some of their fixed assets to get some money that is needed for their expansion (Schaper et al. 2014). They can cover their inventory to have a better chance of sourcing the expansion move. Disney can go for some long-term loans that they can afford. As they have a strong financial background along with a good customer base, this will not be a huge problem for them either (Bodnar and Hopwood 2012). The banks can provide them with all the asset needs, working capitals, real estate financing and other business equipments. These things will help the help Disney to get the best opportunities to succeed within the competitive market (Cascio 2018). Conclusion This paper can be concluded by saying that Disney has the ability to build up their network strongly and maintain all the guidelines of creating a successful project in the form of a theme park at Bangkok. They will invest a huge amount of money and look after all the things like the project risks, project financing, providing a proper culture and other things to make the project successful. References Alon, N., Gamzu, I. and Tennenholtz, M., 2012, April. Optimizing budget allocation among channels and influencers. InProceedings of the 21st international conference on World Wide Web(pp. 381-388). ACM. Blanc-Brude, F. and Makovsek, D., 2013. Construction risk in infrastructure project finance.Research, EDHEC Risk Institute, February. Bodnar, G.H. and Hopwood, W.S., 2012.Accounting information systems. Pearson Higher Ed. Cascio, W., 2018.Managing human resources. McGraw-Hill Education. Hair Jr, J.F. and Lukas, B., 2014.Marketing research(Vol. 2). McGraw-Hill Education Australia. Hope, J. and Fraser, R., 2013. the Budget.Budgetierung im Umbruch?,1, p.71. Iger, R.A., 2015. The Walt Disney Company Fiscal Year 2015 Annual Financial Report and Shareholder Letter.Anaheim, CA: The Walt Disney Company. Accessed May,30, p.2017. Jaiswal, N.K. and Dhar, R.L., 2015. Transformational leadership, innovation climate, creative self-efficacy and employee creativity: A multilevel study.International Journal of Hospitality Management,51, pp.30-41. Karande, C., Mehta, A. and Srikant, R., 2013, February. Optimizing budget constrained spend in search advertising. InProceedings of the sixth ACM international conference on Web search and data mining(pp. 697-706). ACM. Pinto, J.K., 2015.Project management: achieving competitive advantage. Prentice Hall. Schaper, M.T., Volery, T., Weber, P.C. and Gibson, B., 2014.Entrepreneurship and small business. Sungatullina, L.B., 2014. Application of linear programming in budgeting costs for the compensation of employees.Mediterranean Journal of Social Sciences,5(24), p.388. www.disney.in (2018).Disney.in | The official home for all things Disney. [online] Disney India. Available at: https://www.disney.in/ [Accessed 12 Feb. 2018]. Yescombe, E.R., 2013.Principles of project finance. Academic Press.